Monday, August 24, 2015
Continuing the discussion
One of the companies that does the best with using rhetoric elements is Mercedes Benz. When you see the name Mercedes and their trademark emblem, you know you're about see a great quality product. When Mercedes puts one of their vehicles in a commercial, they show you all of the top qualities that the vehicle has to offer. They always do a better job of showing you what you get apposed to Nissan or Kia. While companies like Nissan and Kia are highly rated in safety but lack in quality. Mercedes is the peak of performance and top line technology. When you sit in one of these great vehicles, you know your sitting in a top line product. Mercedes is said to be able to stop you from hitting someone, keep you from drifting, and even be able to drive itself. No other product on the market can make that claim but them and for that reason they have a deep grasp on the minds of their consumers which plays into the Pathos and Ethos aspects. Mercedes features make you feel safe and in more control where as other vehicles have just a better feeling about being hit. Almost every single car manufacture is missing the logos element because there are only facts about what happens in the majority of crashes, not all crashes. When you look at the emotional side of things, most people can decide whether the more expensive car is worth it or not. Most people actually but due to the ethos element, the brand is trusted by most so it should be perfect for them. This is a terrible way to buy because the cheaper option might be just what they wanted and for a better price. So in my opinion, there is no such thing as a perfect car company when it comes to proper use of the rhetoric triangle. There is to much use of only 2 and not a equal amount of all 3 seeing as every vehicle is made the same but of a different piece then the other cars.
Subscribe to:
Post Comments (Atom)
Mercdes is good but I question their use of fear in the commercial. Also, at that time weren't other cars coming out with the ability to stop on their own and other things to help the driver when they are in need? I do like how they go back and forth between talking about being a trusted brand for years--yet they are right at the edge of technology with their additions to their vehnicles. At least this is what I've seen from other Mercdes commercials.
ReplyDeleteMercedes is known for their big name and all of their over the top technology. Whenever I think safety though I do not think about Mercedes. As you said yourself KIA and Nissan have higher safety ratings over all. To me safety is the first most important thing over everything else. At the end of the day it does not matter how over the top and fancy your car is, it just matters that you are safe while driving it. I competently agree with you that there is not really a car company that uses the rhetoric triangle as best as they could.
ReplyDeleteI agree that Mercedes is known all over the world for their luxurious, safe, and reliable cars. I honestly think that Mercedes does a great job of creating safe vehicles because most of the vehicles they make are now to such a high standard in technology that they can almost drive themselves. Another thing is I do agree that most car companies do not use the rhetoric triangle at its best but what I found while doing my blog on Chevrolet was that they had commercials showing factual evidence on why you should buy their vehicle.
ReplyDeleteMercedes Benz has definitely masted their rhetoric involving their ads. they have been able to combine their brand name and quality. When you think of a high quality car, typically Mercedes is the standard in which most cars are compared. Obviously this was done through years of consumer exposure to logos, pathos, and ethos in their ads along with putting out a high quality product. Although were not given any examples, I can think of Mercedes ads targeting a different audience than a Honda for example. Mercedes commercials display their vehicle as classy and always usually have a single male or female driver, who is in essence classy because they are driving a Mercedes Benz. When thinking of Mercedes, I've been trained through their advertising to trust in the brand name. These are both examples of how using pathos in their ads has affected me personally.
ReplyDeleteMercedes Benz has definitely masted their rhetoric involving their ads. they have been able to combine their brand name and quality. When you think of a high quality car, typically Mercedes is the standard in which most cars are compared. Obviously this was done through years of consumer exposure to logos, pathos, and ethos in their ads along with putting out a high quality product. Although were not given any examples, I can think of Mercedes ads targeting a different audience than a Honda for example. Mercedes commercials display their vehicle as classy and always usually have a single male or female driver, who is in essence classy because they are driving a Mercedes Benz. When thinking of Mercedes, I've been trained through their advertising to trust in the brand name. These are both examples of how using pathos in their ads has affected me personally.
ReplyDelete