Monday, August 24, 2015

Continuing the discussion

One of the companies that does the best with using rhetoric elements is Mercedes Benz. When you see the name Mercedes and their trademark emblem, you know you're about see a great quality product. When Mercedes puts one of their vehicles in a commercial, they show you all of the top qualities that the vehicle has to offer. They always do a better job of showing you what you get apposed to Nissan or Kia. While companies like Nissan and Kia are highly rated in safety but lack in quality. Mercedes is the peak of performance and top line technology. When you sit in one of these great vehicles, you know your sitting in a top line product. Mercedes is said to be able to stop you from hitting someone, keep you from drifting, and even be able to drive itself. No other product on the market can make that claim but them and for that reason they have a deep grasp on the minds of their consumers which plays into the Pathos and Ethos aspects. Mercedes features make you feel safe and in more control where as other vehicles have just a better feeling about being hit. Almost every single car manufacture is missing the logos element because there are only facts about what happens in the majority of crashes, not all crashes. When you look at the emotional side of things, most people can decide whether the more expensive car is worth it or not. Most people actually but due to the ethos element, the brand is trusted by most so it should be perfect for them. This is a terrible way to buy because the cheaper option might be just what they wanted and for a better price. So in my opinion, there is no such thing as a perfect car company when it comes to proper use of the rhetoric triangle. There is to much use of only 2 and not a equal amount of all 3 seeing as every vehicle is made the same but of a different piece then the other cars.